Lead ACD - Store Experience Marketing Job
Job Description Job Attributes+
33 S 6th St
Minneapolis, MN 55402-3601, US
Marketing, Media and Communications
Target is an iconic, beloved and well recognized brand, a Fortune 50 company and one of America’s leading retailers.
Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
Target Creative is the in-house creative agency dedicated to bringing one of the world’s most beloved and recognizable brands to life. Whether through design, marketing or brand work, we are the driving force behind delivering Target’s dynamic, inventive and unmistakable storytelling to its massive global audience. Our mission is to inspire a sense of joy, wonder and excitement, and to take our guests—and ourselves—somewhere new. Never resting on past wins or settling for anything less than extraordinary, our origin story built us to thrive in the competitive and changing retail marketplace. We tell a compelling and cohesive brand story, maximizing our messages across multiple platforms—whether via a digital art gallery or a new $1 billion children’s clothing brand. Operating as one fully integrated team in both the U.S. and overseas, Target Creative comprises the best and brightest talent to execute market-leading creative strategy, design, writing, video production, operations, digital, UX, social media and more. We leverage smart and rewarding external partnerships while closely aligning with our Target teams. Together, we tackle every creative challenge with our amplified strengths, ultimately bearing the groundbreaking creative work that helps make Target the decisive guest favorite, year after year.
As an ACD for Brand/Category + Seasonal Store Experience Marketing, you’ll provide creative direction for marketing communications and experiences inside Target stores.
You’ll lead internal and external creative teams/agencies to create work that radiates the Target brand (voice + culture), seamlessly integrating a multicultural point of view.
You enjoy working with creative strategists and planners to solve business challenges through creativity and innovation. And collaborating with other creative disciplines to produce elevated, effective executions that inspire and guide our guests and build brand equity, strengthen guest loyalty, and ultimately drive sales.
For brand/category work you’ll spearhead how specific categories show up in-store through retail storytelling, signage, and experiences. You’ll shepherd how product/brand stories are presented by creating engaging, easy-to-shop, and inspiring displays and design systems.
For seasonal work you’ll develop seasonal thematics, in-store marketing, and design systems that bring the joy of each season to life at Target stores.
As part of a Target Creative team, you’ll collaborate with the Retail Brand Experience team – (Visual Merchandising, Packaging and Store Experience Planning & ops teams), to ensure compelling, connected, storytelling that enhances product display and experience.
Bringing your total creative experience in Graphic Design, Art Direction, Typography and overall Creative Direction to the work, you inspire and mentor the creative team and are responsible for providing clear, actionable and timely creative feedback, sharing best practices across teams and meeting project deadlines.
You’re highly accountable and proactively seek creative solutions to overcome obstacles and improve creative processes. You’re confident in guiding the work and in presenting to sell concepts to partners across the organization. In this position, you’ll ultimately champion the company’s purpose, values, and direction while supporting Target Creative’s strategies, goals, and objectives
Critical to this role is staying current with retail trends and experiences, developing competent base knowledge of retail categories and guest behaviors, and being a passionate advocate for great design in the store environment.
We will support you along the way with onboarding, as well as personal and career development, to help you grow as a strong Associate Creative Director. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
4-year college degree or equivalent experience, creative emphasis/major preferred.7+ years of relevant professional experience, previous creative leadership desired. Portfolio/site demonstrating excellence in graphic design, typography and a strong understanding and application of art direction. An aptitude for systems thinking to guide creative work across a total store perspective.Think strategically, critically and creatively.Desire and ability to learn quickly – self-starting, highly motivated, fast workingCollaborative influencer with a clear POV and ability to establish rapport with peersAdept at managing multiple, concurrent and complex projects Ability to identify the need for change and lead teams through itSolid understanding of Macintosh computer and graphics industry software programs, including the CS3 suite: InDesign, Illustrator, Photoshop.Flexible to travel (weekends included)